OpenID, founded in 2005, is an online service that allows users to authenticate their ID when accessing online sites. This service allows for users to eliminate logging into one site at a time. Instead, this service allows for one-time log in, which then connects you to all sites you have membership with. From there you will no longer have to create accounts or profiles with other sites. You simply provide the potential site with your OpenID which holds all of your personal identification needed to register for that site.
No one company owns OpenID. Individuals and businessmen/women alike can either participate with OpenID or create their own provider. Sites such as Google, Yahoo and MySpace are some of the many sites that support OpenID for their users. The OpenID Foundation was created in 2007 to ensure the support of the OpenID community and its contributors. Other similar ID authentication providers are ClaimID and myid.net.
With most online sites,usually there is some hassle when registering.With OpenID, the registration process is eliminated;confirmation email is no longer needed,and password protection and recovery. More specifically for business owners, OpenID, like many other authentication providers, shares demographic information, which makes it easier to access this information and market their products/services more effectively to users. It is very simple and easy to use OpenID. If you are a member of any of the previous listed sites, you already have this service. By visiting the website, http://openid.net/ you will see the instructions to access OpenID through those accounts and many more.
Monday, April 12, 2010
Wednesday, March 17, 2010
A Conversation About Global Warming and Climate Change
Conversations about global warming and climate change have become more popular lately. Recent natural disasters may have sparked these conversations for some, but others have been framing these same types of conversations for some time, the difference is some companies/organizations have worked to control the global warming and climate change conversation by skewing facts and creating ideas based on false pretense. This is what I learned through reading the book "Climate Cover-Up" by James Hoggan with Richard Littlemore.
In "Climate Cover-Up," Hoggan and Littlemore discuss those people and organizations that are contibuting to the denial of global warming and climate change. These industries include the oil and coal organizations. In chapter 7, "Think Tank Tactics," Hoggan and Littlemore provide information about Exxonsecrets, an organization created to expose the Exxon Mobile's denial of climate change. Reportedly, $20 million was invested to negate and/or question the validity of climate change (Hoggan, 80). This shows that organizations such as Exxon are creating million-dollar public relations campaigns, not to acknowledge the effects of their companies and work have on humans and the earth, but rather to manipulate facts and compromise the integrity of their organizations. This is a issue I hope can catch the attention of others.
The initial purpose for reading "Climate Cover-Up" was for a discussion in my case studies course in public relations. My class had the opportunity to Speak with James Hoggan via Skype which I enjoyed. Hoggan provided more information about companies that deny and oppose climate change. What stands out to me are the companies such as Exxon, Phillip Morris and Vaulner and Associates that have created think tanks, and have participated in forging letters of opposition to congressional leaders. This is ridiculous; none of these organizations have specialized scientist that they work with to support their message.
To me it is easy to see that companies do not want to come clean. However, this is not acceptable. As a soon-to-be public relations practitioner I am passionate about the ethical interpretation and integrity of a company,any PR person should be. Hogan's book shows that some PR professionals have not acted as advocates for just and fair communication about their organization. The implications of this deception can and will be great once more individuals learn about what certain companies are doing.
Hoggan mentions in Chapter 1, "Lifeguards and Lemmings," that some people were "bad advisors" and have failed to protect the public from misinformation. Hogan is referencing the media.(Hoggan, 14).
Nonetheless, Hoggan encourages us that by reading his book we are taking the first step in learning about global warming and climate change; therefore, we can become a part of the solution to it. (Hoggan, 15). I believe we must become advocates ourselves, acknowledging and helping to educate others of the lies companies are telling the public. We must start our own conversations.
In "Climate Cover-Up," Hoggan and Littlemore discuss those people and organizations that are contibuting to the denial of global warming and climate change. These industries include the oil and coal organizations. In chapter 7, "Think Tank Tactics," Hoggan and Littlemore provide information about Exxonsecrets, an organization created to expose the Exxon Mobile's denial of climate change. Reportedly, $20 million was invested to negate and/or question the validity of climate change (Hoggan, 80). This shows that organizations such as Exxon are creating million-dollar public relations campaigns, not to acknowledge the effects of their companies and work have on humans and the earth, but rather to manipulate facts and compromise the integrity of their organizations. This is a issue I hope can catch the attention of others.
The initial purpose for reading "Climate Cover-Up" was for a discussion in my case studies course in public relations. My class had the opportunity to Speak with James Hoggan via Skype which I enjoyed. Hoggan provided more information about companies that deny and oppose climate change. What stands out to me are the companies such as Exxon, Phillip Morris and Vaulner and Associates that have created think tanks, and have participated in forging letters of opposition to congressional leaders. This is ridiculous; none of these organizations have specialized scientist that they work with to support their message.
To me it is easy to see that companies do not want to come clean. However, this is not acceptable. As a soon-to-be public relations practitioner I am passionate about the ethical interpretation and integrity of a company,any PR person should be. Hogan's book shows that some PR professionals have not acted as advocates for just and fair communication about their organization. The implications of this deception can and will be great once more individuals learn about what certain companies are doing.
Hoggan mentions in Chapter 1, "Lifeguards and Lemmings," that some people were "bad advisors" and have failed to protect the public from misinformation. Hogan is referencing the media.(Hoggan, 14).
Nonetheless, Hoggan encourages us that by reading his book we are taking the first step in learning about global warming and climate change; therefore, we can become a part of the solution to it. (Hoggan, 15). I believe we must become advocates ourselves, acknowledging and helping to educate others of the lies companies are telling the public. We must start our own conversations.
Monday, March 1, 2010
Framing
What is framing? Is it another word for spinning?
Framing is a strategic approach to communication. According to an article written by The FrameWorks Institute Strategic Frame Anaylisis, framing "refers to the construct of a communication-its language, visuals and messengers and the way it signals to the listener or observer how to interpret and classify new information."
So, framing is not to be confused with spinning. Framing allows a message to connect and reinforce ideals that are complementary to the reader.
Chris Mooney speaks of Susan Nall Bales in the article "Breaking the Frame." Nalls is the president of the FramWorks Institute and is attributed with creating the idea of "strategic frame anaylisis." Framing allows a message to connect and reinforce ideals that are complementary to the reader. Nalls believes that as people we have "frames" that are set ideals, judgments, etc., that dictate our outlook and opinion on an array of concepts.
Public relations practitioners especially use framing tailor-fit their messages for their publics. This takes research and careful attention to social science. The idea of framing is especially important because in order for a public to act on a message or agree with it, its members must first identify with it. This is key to good public relations.
Framing is a strategic approach to communication. According to an article written by The FrameWorks Institute Strategic Frame Anaylisis, framing "refers to the construct of a communication-its language, visuals and messengers and the way it signals to the listener or observer how to interpret and classify new information."
So, framing is not to be confused with spinning. Framing allows a message to connect and reinforce ideals that are complementary to the reader.
Chris Mooney speaks of Susan Nall Bales in the article "Breaking the Frame." Nalls is the president of the FramWorks Institute and is attributed with creating the idea of "strategic frame anaylisis." Framing allows a message to connect and reinforce ideals that are complementary to the reader. Nalls believes that as people we have "frames" that are set ideals, judgments, etc., that dictate our outlook and opinion on an array of concepts.
Public relations practitioners especially use framing tailor-fit their messages for their publics. This takes research and careful attention to social science. The idea of framing is especially important because in order for a public to act on a message or agree with it, its members must first identify with it. This is key to good public relations.
Sunday, January 31, 2010
The Tipping Point-My Interpretation
After reading "The Tipping Point" by Malcolm Gladwell, I found that I enjoyed reading it and would recommend it to any up-and-coming communicator. Although it has been criticized, which you should research for yourself, I believe that this book serves a simple purpose. It makes sense of things in culture that we can't quite put our finger on: The understanding of social epidemics. Gladwell gives us a name for the spark of an epidemic. He explains reasoning for the epidemic, supplies us with who help to create and strengthen the epidemic, and describes how and why these things worked.
As Gladwell explains, "The Tipping Point" is the point that pushes a trend, behavior, rating or response to the edge. There, it receives uncomparable recognition and success. However, there are key players such as Connectors, Mavens and Salesmen who are the human force behind an epidemic. From there, the Stickiness, as Gladwell has coined it, of your message is vital:it must be something that people can identify with and something that persuades people to act. This can be a small but powerful adjustment to your message.
Lastly, Gladwell tells us that The Power of Context is the last ingredient to the perfect epidemic. This concept refers to the state and shape of the enviornment where the epidemic is attemting to emerge.
From all of this, I found two things most interesting in 'The Tippin Point"
1.) A 80/20 Rule Gladwell uses to describe and catogorize workers in the world. He believes that 20 percent of people handle 80 percent of the work and responsibility in certain situations. This is evident if we look around our classroom and/or workplace. Have you ever had to work in a group project or on a group assignment? It never fails that some people are just workers and others are simply not. It's a mystery that they've gotten this far in life.-something we all want to say right?
2.)I found the idea of Connectors, Mavens and Salesmen genius as to categorize the people we know in our everyday life.
Connectors as those people who know a lot of people. As for pop culture, rapper Trick Daddy says it the best: "I know somebody, who knows somebody, who knows somebody." Those people who tend to be socialites and great networkers, in my opinion, fall into this category. Next are Mavens. These people are information seekers, keepers and sharers. Commonly called "know-it-alls." they know people, places and prices like the back of their hand. Mavens know their stuff and enjoy sharing their knowlege with others. They are also trusted for their opinion. These are the people who always know the inside scoop on sales, trips and other great finds.
Lastly, there are Salesmen. These are the people who have the natural charisma to sell an idea or product. Those who fit this category could sell us air if they made it sound good enough to buy.
Nonethless, these three categories are what Gladwell calls the Law of The Few. If your message passes through these individuals, you may be on the brink of a tipping point.
These categories made me consider where I would fall into place. Can you find your spot?
As Gladwell explains, "The Tipping Point" is the point that pushes a trend, behavior, rating or response to the edge. There, it receives uncomparable recognition and success. However, there are key players such as Connectors, Mavens and Salesmen who are the human force behind an epidemic. From there, the Stickiness, as Gladwell has coined it, of your message is vital:it must be something that people can identify with and something that persuades people to act. This can be a small but powerful adjustment to your message.
Lastly, Gladwell tells us that The Power of Context is the last ingredient to the perfect epidemic. This concept refers to the state and shape of the enviornment where the epidemic is attemting to emerge.
From all of this, I found two things most interesting in 'The Tippin Point"
1.) A 80/20 Rule Gladwell uses to describe and catogorize workers in the world. He believes that 20 percent of people handle 80 percent of the work and responsibility in certain situations. This is evident if we look around our classroom and/or workplace. Have you ever had to work in a group project or on a group assignment? It never fails that some people are just workers and others are simply not. It's a mystery that they've gotten this far in life.-something we all want to say right?
2.)I found the idea of Connectors, Mavens and Salesmen genius as to categorize the people we know in our everyday life.
Connectors as those people who know a lot of people. As for pop culture, rapper Trick Daddy says it the best: "I know somebody, who knows somebody, who knows somebody." Those people who tend to be socialites and great networkers, in my opinion, fall into this category. Next are Mavens. These people are information seekers, keepers and sharers. Commonly called "know-it-alls." they know people, places and prices like the back of their hand. Mavens know their stuff and enjoy sharing their knowlege with others. They are also trusted for their opinion. These are the people who always know the inside scoop on sales, trips and other great finds.
Lastly, there are Salesmen. These are the people who have the natural charisma to sell an idea or product. Those who fit this category could sell us air if they made it sound good enough to buy.
Nonethless, these three categories are what Gladwell calls the Law of The Few. If your message passes through these individuals, you may be on the brink of a tipping point.
These categories made me consider where I would fall into place. Can you find your spot?
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